That was until the day I found out it was created by (and operated by the family of) Michael Weiner, racist, sexist, homophobic bigot talk-show host known as Michael Savage.
That was over a year ago and I have not had one since.
Whenever I happen upon someone drinking or buying Rockstar, I take a moment to let them in on the info.* Sometimes the person will look a bit surprised, either by the info or by the fact that a complete stranger is telling them something they never thought was important. The encounters have never been really satisfying for me until a couple of days ago.